Hi, I’m Gabriela Echeverry, a bilingual copywriter and transcreation expert with over 10 years of experience creating impactful, culturally resonant content in both English and Spanish. I bring plenty of experience in the utility sector, where I’ve developed engaging customer communications, promotional materials, service scripts, legal documents, and educational resources for residential and commercial audiences.
With a Bachelor’s degree in Business from WIU, I combine my academic foundation with real-world expertise to deliver results-driven content that resonates with diverse audiences. I also hold a Spanish certification in medical and financial vocabulary, enabling me to create specialized and precise content for industries beyond utilities.
Whether I’m developing campaigns, creating educational materials, or supporting diversity and inclusion initiatives, I approach every project with authenticity, precision, and a commitment to excellence. I’m passionate about telling stories that connect, inspire, and drive results, and I look forward to bringing my skills and expertise to your team!
Core Skills
Mastery of long-and-short form content, scriptwriting, legal, transacreation in English and Spanish
Technical Licensing Support & Documentation
Keyword research
Survey Design, Research, & Data Analysis
Advanced Tools: SAP, CRM Systems (HubSpot, Salesforce), Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, Workfront
Operations Management & Optimization
Financial Planning & Analysis
HR Processes & Employee Engagement